Maria Luisa De Petris.

Corporate Communication Advisor · AI Reputation Strategist · Sustainability Leader

Maria Luisa De Petris is the founder of Aurelian Lab. With 20 years of experience in Corporate Communication, she is today an independent Advisor specialized in integrating generative AI, GEO, AEO and corporate narrative thanks to the Aurelian Lab AI Reputation Framework.

Portrait of Maria Luisa De Petris — Maria Luisa De Petris
Corporate Communication Advisor * AI Reputation Strategist * Sustainability Leader * Trilingual EN/FR/ITA

I turn complexity into communication that builds trust.

Before founding Aurelian Lab, from 2004 to 2024 I worked as an employee in the international Hill&Knowlton / Burson Global network, the Corporate Communication and Public Relations firm of the WPP group, rising from Junior Account Manager to Senior Communication Consultant. Within the network, I worked on Corporate Communication, media relations, stakeholder engagement, sustainability, CSR, crisis communication and event projects for companies, consortia and institutions, including Microsoft, Ecopneus, Conad Nord Ovest, Cobat, EuPC and Federazione Italiana Gomma Plastica. Today, with Aurelian Lab and together with other professionals, I bring my clients an integrated reputation – communication – sustainability approach, thanks to:

I founded Aurelian Lab in 2026 to do work that is ever more aligned with my values: an independent project, closer to people and free to explore new paths. With a simple goal: to leave things better than we found them.

01
STRATEGIC EXPERTISE IN CORPORATE COMMUNICATION
I am an Advisor for organisations in complex contexts with companies, industry associations, consortia and institutions.
02
DIRECT EXPERIENCE WITH C-LEVEL
such as CEOs, boards, top management and institutional stakeholders
03
Advanced sustainability expertise
I am a Business Sustainability Manager certified by the Cambridge Institute for Sustainability Leadership
04
International network
I am the Head of the Sustainability Leaders Mentoring Programme for the Cambridge Institute for Sustainability Leadership Alumni; I collaborate with ChangeNOW, the largest sustainability event in the world
05
Focus on sport and wellness
I am Sport & Sustainability Advisor for RiminiWellness, the largest Italian trade fair dedicated to the entire wellness ecosystem; I am a Brain Longevity Specialist certified by the American Foundation for Alzheimer's Research and Prevention
06
ADVANCED MANAGEMENT OF LARGE LANGUAGE MODELS AND ORCHESTRATION OF AGENTIC SYSTEMS FOR COMMUNICATION
thanks to proprietary software that analyzes brand reputation on LLMs (ChatGPT, Claude, Perplexity; Mistral, Gemini, Copilot) and site readability for AIs

100+

Communication projects delivered

1.000+

Events delivered

15+

Sustainability reports

20+

Million euro budget managed

THE FRAMEWORK

Aurelian Lab AI Reputation Framework

To ensure advice aligned with the development of AI for communication, I developed a system to integrate corporate communication, stakeholder engagement, sustainability and the analysis of LLM-generated perception, in order to build, measure and govern corporate reputation in the age of AI.

01 / Method

Method and Services →

02 / Clients

Projects and clients →

03 / Observatory

Aurelian Watch 2026 →

Read the framework pillar →

I measure what AI says about companies with the Aurelian Intelligence tools.

Network of collaborators