Corporate Communication in the Age of AI.

Aurelian Lab is the independent studio of Maria Luisa De Petris, specialising in Corporate Communication, AI Brand Reputation and Sustainability Business for medium and large companies.

Aurelian Lab designs integrated corporate communication strategies that align brand values with business objectives, protect reputation and amplify the impact of sustainability actions. The Aurelian Intelligence suite measures how AI talks about your brand, while the Aurelian Watch Observatory tracks how that narrative evolves. CEOs and Top Managers, Communication Directors, Sustainability Managers and Institutional Relations Officers are the Lab's direct interlocutors.

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Manifesto

Reputation is what the collective decides.
But it starts from the brand.

What we do

HOW WE DO IT: METHOD AND TOOLS

Doing, saying, being perceived: three things to align.

The method we work with is the Aurelian Lab AI Reputation Framework: a method that integrates corporate communication, stakeholder engagement, sustainability and analysis of the perception generated by LLMs to build, measure and influence corporate reputation in the age of artificial intelligence.

The Aurelian Method The tools

Projects

Some Aurelian Lab projects

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RiminiWellness

Sport and sustainability at Italy's largest trade fair in the sector

30+ speakers, patronage of two ministries

Classical bust of a Roman philosopher wearing a yellow academic mortarboard: sustainability leadership meets mentorship

Cambridge Institute for Sustainability Leadership Alumni

Conceiving and organising the Sustainability Leadership Mentorship Programme dedicated to the Alumni of the Cambridge Institute for Sustainability Leadership.

260 people involved · 85% overall satisfaction · 18 new professional collaborations

Classical statue of Minerva with a yellow sports backpack: national security explained to new generations through sport

Fondazione Giacomo Brodolini

Organisation of an educational event promoted by the Department of Public Security of the Italian Ministry of the Interior, telling teenagers about a complex theme like national security through the language and values of sport.

300+ students · original concept · involvement of Olympic athletes and the head coach of the Italian Women's National Basketball Team

Aurelian Intelligence

Your AI Brand Reputation partner.

Aurelian Intelligence is a suite of three proprietary tools developed and used by Aurelian Lab: Aurelian AEO Boost for AI visibility and citability, Aurelian StakeGraph for entity and stakeholder mapping, and Aurelian ESG Monitor for AI Sustainability Reputation. They are the three proprietary tools used in AI Brand Reputation analyses.