Corporate communication is changing.

Corporate communication is changing. Today it requires knowledge and expertise in how LLMs work and how they describe companies, public bodies and institutions, and the ability to read, in what AI returns, the areas where action can improve corporate reputation.

The point is not only whether you appear or not: the magnifying lens of AI brings out any fractures in reputation, invaluable insight for anyone working in internal and external communication and public relations.

This is what symphonic reputation means: website, press, events, reviews and directories are voices that an AI assistant listens to together and sums up in a single answer. Symphonic if you conduct it, cacophonous if you leave it to someone else.