Sources cited by AI: only 0.3% are paywalled.

Only 0.3% of the sources cited by artificial intelligence come from paywalled content.

That is what the Muck Rack report reveals: the generative ecosystem feeds almost exclusively on open sources.

For companies, this turns positioning strategy upside down. Building authority behind an access barrier means disappearing from the answers of synthesis engines. If a company's thinking cannot be indexed, for the algorithms it simply does not exist.

Reputation depends on the ability to hold the open web with proprietary, verifiable content.

How much of your strategic narrative is truly accessible to AI today?