Your company already exists in artificial intelligence: Maria Luisa De Petris's article on Medium.

Maria Luisa De Petris, founder of Aurelian Lab, has published on Medium the article “Your company already exists in artificial intelligence. The problem is that you don't know what it is saying” (in Italian).

Every company already has a representation inside generative AI systems, and this is what we call AI Reputation: investors, journalists, candidates and clients often read it before visiting the website or speaking to anyone.

The article points to three risks (selective invisibility of topics such as ESG strategy or leadership, the resurfacing of old controversies or outdated information, hallucinations attributing events that never happened to the brand) and one responsibility for leadership: before acting, you need to see. Because what is not measured cannot be governed.