The London Marathon, sport's first platinum sustainability benchmark.

The London Marathon is officially sport's first certified platinum sustainability benchmark.

World Athletics has awarded the race its inaugural Platinum status for environmental and social impact.

This milestone permanently alters corporate partnership dynamics. Mega-events can no longer shield sponsors behind unverified green rhetoric.

For corporate leaders, third-party accreditation is becoming non-negotiable. Sponsorship equity demands auditable performance to withstand regulatory and public scrutiny. If an event cannot prove its footprint, its partners inherit the reputational liability.

Is your brand auditing the verifiable ESG credentials of its sports assets?